Resume

Jeff Petrovitch

Senior UX Designer / UX Lead

ADDRESS

Minneapolis, MN

Summary

Senior UX Designer / UX Lead with 4+ years in banking and financial services, designing mobile experiences for spending, saving, and borrowing. Led discovery to design for U.S. Bank Plan & Track, improving feature discoverability (+30%) and achieving 75% “helpfulness” satisfaction. Strengths include information architecture, personalization systems, design systems, and cross-functional leadership.

Core Competencies

Product & UX: Product Design, Interaction Design, Information Architecture, Mobile App Design (iOS, Android), Wireframing, Prototyping, User Flows, Design Systems, Accessibility (WCAG)

Research & Testing: UX Research, Usability Testing, Research Synthesis, Heuristic Evaluation, Competitive Analysis, Journey Mapping

Strategy & Leadership: Design Strategy, Stakeholder Management, Workshop Facilitation, Cross Functional Collaboration, Requirements Gathering, Product Analytics, A/B Testing, Design, Documentation/Handoff

Tools: Figma, Jira, Adobe Illustrator, Adobe After Effects

Experience

U.S. Bank | Senior Experience Designer

Minneapolis, MN | May 2022 - Jan 2026

Program: Plan & Track (Spending, Saving, Borrowing | Mobile Banking)

• Led discovery and design to unify spending, saving, and borrowing into a cohesive, personalized Plan & Track experience that informed the 2025-2026 roadmap.

• Improved feature discoverability by +30% in early usability testing and achieved a 75% “helpfulness” satisfaction score.

• Ran a focused navigation discovery (Jul-Aug 2025) combining heuristic evaluation, competitive benchmarking, and AI-assisted persona modeling to validate mental models and define a goal-based IA direction.

• Partnered with Product, Engineering, Content, and UX Research to move from ambiguity to execution, balancing platform constraints and cross-system consistency.

• Established scalable design guidelines and specifications to support partner teams integrating modules across Native and React surfaces.

• Drove alignment through stakeholder workshops and decision frameworks, translating insights into prioritized recommendations and success metrics.


U.S. Bank | Experience Designer (Contract)

Minneapolis, MN | Nov 2021 - May 2022

Projects: Overdraft Fee Forgiven; Smart Rewards

• Led end-to-end UX design for checking-product experiences, translating requirements into flows, high-fidelity UI, and developer-ready specs.

• Overdraft Fee Forgiven: Designed customer-first messaging and experience flows to reduce confusion and build trust around overdraft forgiveness.

• Smart Rewards: Supported a new product introduction by designing benefit education and onboarding-oriented flows to increase understanding and adoption.

• Collaborated with Product, Content, and Engineering to iterate quickly, refine edge cases, and ensure implementation quality.


Starkey Hearing | UX/UI Designer (Contract)

Eden Prairie, MN | May 2021 - Oct 2021

Project: My Starkey (Hearing Aid Companion App)

• Led UX/UI design execution from requirements through handoff and QA, partnering with Product and Engineering.

• Owned onboarding, pairing, and permissions flows, designing step-by-step experiences to support successful setup.

• Built and maintained the Android design system end-to-end (components, patterns, states), improving consistency and scalability.

• Designed wellness/health-tracking and device-control experiences (custom sound settings, environment modes).

• Established accessibility-minded visual foundations (typography, color, iconography) to support usability across varied needs.


Greyduck Creative | UX/UI Designer (Contract) | Motion Graphics Designer

Minneapolis, MN | Apr 2021 - Jul 2021

Project: Slack — “Huddles” Product Launch Videos

• Designed high-fidelity UI storyframes and prototypes to communicate key user flows and new-feature value for Slack Huddles.

• Produced 6 product videos (1-3 minutes) using Figma and Adobe After Effects to clearly explain feature benefits and usage.

• Created reusable motion/layout patterns (type, callouts, transitions) to maintain consistency and speed iteration.


Leadership Experience | Operations Leader — People & Customer Experience (Hospitality)

Keene, NH; Minneapolis-St. Paul, MN | 2007 - 2020

• Led and coached teams in fast-paced environments; built operating rhythms to improve consistency and customer experience.

• Owned hiring/onboarding and training plans to ramp new team members and improve retention.

Education

Prime Digital Academy | User Experience Design Certificate | Jun 2020 - Nov 2020

Keene State College | Art & Design (Coursework) | 2001 - 2003

Certifications

Designlab — AI for UX Design (Jul 2025) • UserZoom — Platform Essentials (Jun 2024) • Deque University — Accessibility coursework (Apr 2021) • HmntyCntrd — Humanity-Centered Masterclass (Jun 2021)

What kinds of roles are you looking for?

What’s your design process in a nutshell?

How do you work with product and engineering?

How do you handle constraints like compliance, tech debt, or platform differences?

How do you measure success?

What kinds of roles are you looking for?

What’s your design process in a nutshell?

How do you work with product and engineering?

How do you handle constraints like compliance, tech debt, or platform differences?

How do you measure success?

What kinds of roles are you looking for?

What’s your design process in a nutshell?

How do you work with product and engineering?

How do you handle constraints like compliance, tech debt, or platform differences?

How do you measure success?