Resume
Jeff Petrovitch
Senior UX Designer / UX Lead
Summary
Senior UX Designer focused on mobile product design for banking and financial services. Combines product thinking, UX strategy, and information architecture to simplify complex journeys, shape roadmap direction, and build more scalable, cohesive experiences. Strong in cross-functional alignment, systems thinking, and creating design foundations that improve clarity, consistency, and decision-making.
Core Competencies
Product Leadership: Product Design, UX Strategy, Mobile Product Design, Information Architecture
Systems Thinking: Design Systems, Product Thinking, Accessibility, Prototyping
Cross-Functional Collaboration: Research Synthesis, Stakeholder Alignment, Cross-Functional Leadership, Fintech / Financial Services
Experience
U.S. Bank | Senior Experience Designer
Minneapolis, MN | May 2022 - Jan 2026
Plan & Track | Mobile banking experience spanning spending, saving, and borrowing
Led discovery and UX direction for Plan & Track, shaping a more cohesive mobile experience across spending, saving, and borrowing while influencing roadmap priorities for 2025–2026.
Improved feature discoverability by 30% and drove a 75% helpfulness score through bite-size educational modules that connected product guidance to users’ financial goals and decision-making needs.
Led navigation discovery work to evaluate mental models, benchmark competitor patterns, and define a more goal-based information architecture for Plan & Track, creating a stronger foundation for future navigation decisions.
Aligned Product, Engineering, Content, and UX Research around a shared direction for Plan & Track, helping move the team from ambiguity to execution while balancing platform constraints and cross-system consistency.
Created scalable design guidelines and implementation specifications for partner teams integrating modules across native and React surfaces, improving consistency and supporting a more scalable delivery model.
U.S. Bank | Experience Designer (Contract)
Minneapolis, MN | Nov 2021 - May 2022
Projects: Overdraft Fee Forgiven; Smart Rewards
Led end-to-end UX design for checking product experiences, translating business and customer requirements into clear flows, high-fidelity UI, and implementation-ready specifications.
Designed onboarding and benefit-education flows for a new checking product experience, clarifying the value proposition and creating a smoother path to customer understanding and adoption.
Partnered with cross-functional teams to translate product requirements into clear, buildable experiences, improving delivery readiness and consistency across launch work.
Starkey Hearing | UX/UI Designer (Contract)
Eden Prairie, MN | May 2021 - Oct 2021
Project: My Starkey (Hearing Aid Companion App)
Built and maintained the Android design system across components, patterns, and states, improving consistency and strengthening the foundation for scalable product development.
Established accessible visual foundations across typography, color, and iconography, supporting usability across a wider range of user needs and device contexts.
Applied systems thinking to mobile product design to create more consistent, usable, and implementation-ready experiences across the app.
Greyduck Creative | UX/UI Designer (Contract) | Motion Graphics Designer
Minneapolis, MN | Apr 2021 - Jul 2021
Project: Slack — “Huddles” Product Launch Videos
Supported Slack-focused launch initiatives by translating messaging and creative direction into polished digital assets that reinforced brand consistency and launch readiness.
Leadership Experience | Operations Leader — People & Customer Experience (Hospitality)
Keene, NH; Minneapolis-St. Paul, MN | 2007 - 2020
Led teams and operations in fast-paced service environments, building the communication, prioritization, and decision-making skills that now strengthen my cross-functional product design practice.
Education
Prime Digital Academy | User Experience Design Certificate | 2020
Keene State College | Art & Design Coursework
Certifications
Designlab | AI for UX Design | 2025
UserZoom | Platform Essentials | 2024
Deque University | Accessibility Coursework | 2021
HmntyCntrd | Humanity-Centered Masterclass | 2021