Resume
Jeff Petrovitch
Senior UX Designer / UX Lead
Summary
Senior UX Designer / UX Lead with 4+ years in banking and financial services, designing mobile experiences for spending, saving, and borrowing. Led discovery to design for U.S. Bank Plan & Track, improving feature discoverability (+30%) and achieving 75% “helpfulness” satisfaction. Strengths include information architecture, personalization systems, design systems, and cross-functional leadership.
Core Competencies
Product & UX: Product Design, Interaction Design, Information Architecture, Mobile App Design (iOS, Android), Wireframing, Prototyping, User Flows, Design Systems, Accessibility (WCAG)
Research & Testing: UX Research, Usability Testing, Research Synthesis, Heuristic Evaluation, Competitive Analysis, Journey Mapping
Strategy & Leadership: Design Strategy, Stakeholder Management, Workshop Facilitation, Cross Functional Collaboration, Requirements Gathering, Product Analytics, A/B Testing, Design, Documentation/Handoff
Tools: Figma, Jira, Adobe Illustrator, Adobe After Effects
Experience
U.S. Bank | Senior Experience Designer
Minneapolis, MN | May 2022 - Jan 2026
Program: Plan & Track (Spending, Saving, Borrowing | Mobile Banking)
• Led discovery and design to unify spending, saving, and borrowing into a cohesive, personalized Plan & Track experience that informed the 2025-2026 roadmap.
• Improved feature discoverability by +30% in early usability testing and achieved a 75% “helpfulness” satisfaction score.
• Ran a focused navigation discovery (Jul-Aug 2025) combining heuristic evaluation, competitive benchmarking, and AI-assisted persona modeling to validate mental models and define a goal-based IA direction.
• Partnered with Product, Engineering, Content, and UX Research to move from ambiguity to execution, balancing platform constraints and cross-system consistency.
• Established scalable design guidelines and specifications to support partner teams integrating modules across Native and React surfaces.
• Drove alignment through stakeholder workshops and decision frameworks, translating insights into prioritized recommendations and success metrics.
U.S. Bank | Experience Designer (Contract)
Minneapolis, MN | Nov 2021 - May 2022
Projects: Overdraft Fee Forgiven; Smart Rewards
• Led end-to-end UX design for checking-product experiences, translating requirements into flows, high-fidelity UI, and developer-ready specs.
• Overdraft Fee Forgiven: Designed customer-first messaging and experience flows to reduce confusion and build trust around overdraft forgiveness.
• Smart Rewards: Supported a new product introduction by designing benefit education and onboarding-oriented flows to increase understanding and adoption.
• Collaborated with Product, Content, and Engineering to iterate quickly, refine edge cases, and ensure implementation quality.
Starkey Hearing | UX/UI Designer (Contract)
Eden Prairie, MN | May 2021 - Oct 2021
Project: My Starkey (Hearing Aid Companion App)
• Led UX/UI design execution from requirements through handoff and QA, partnering with Product and Engineering.
• Owned onboarding, pairing, and permissions flows, designing step-by-step experiences to support successful setup.
• Built and maintained the Android design system end-to-end (components, patterns, states), improving consistency and scalability.
• Designed wellness/health-tracking and device-control experiences (custom sound settings, environment modes).
• Established accessibility-minded visual foundations (typography, color, iconography) to support usability across varied needs.
Greyduck Creative | UX/UI Designer (Contract) | Motion Graphics Designer
Minneapolis, MN | Apr 2021 - Jul 2021
Project: Slack — “Huddles” Product Launch Videos
• Designed high-fidelity UI storyframes and prototypes to communicate key user flows and new-feature value for Slack Huddles.
• Produced 6 product videos (1-3 minutes) using Figma and Adobe After Effects to clearly explain feature benefits and usage.
• Created reusable motion/layout patterns (type, callouts, transitions) to maintain consistency and speed iteration.
Leadership Experience | Operations Leader — People & Customer Experience (Hospitality)
Keene, NH; Minneapolis-St. Paul, MN | 2007 - 2020
• Led and coached teams in fast-paced environments; built operating rhythms to improve consistency and customer experience.
• Owned hiring/onboarding and training plans to ramp new team members and improve retention.
Education
Prime Digital Academy | User Experience Design Certificate | Jun 2020 - Nov 2020
Keene State College | Art & Design (Coursework) | 2001 - 2003
Certifications
Designlab — AI for UX Design (Jul 2025) • UserZoom — Platform Essentials (Jun 2024) • Deque University — Accessibility coursework (Apr 2021) • HmntyCntrd — Humanity-Centered Masterclass (Jun 2021)