Resume

Jeff Petrovitch

Senior Product Designer

ADDRESS

Minneapolis, MN

Summary

Product Design leader with 6+ years of experience shaping product strategy and design direction for enterprise fintech platforms serving 11M+ users. At U.S. Bank, defined the UX vision for a cross-functional product area spanning spending, saving, and borrowing, driving a 30% improvement in feature discoverability and establishing design frameworks adopted across 7 teams. Proven track record of aligning user research, cross-functional leadership, and systems thinking to deliver measurable business outcomes.

Core Competencies

Design Strategy: Product Design, User Experience (UX) Strategy, UX/UI Design, Information Architecture, Interaction Design, End-to-End Product Design

Research & Validation: User Research, Usability Testing, Research Synthesis, A/B Testing, Data-Informed Design, Journey Mapping

Systems & Craft: Design Systems, Responsive Design, Prototyping, Visual Design, Accessibility (WCAG), Mobile-First Design

Tools: Figma, FigJam, Miro, Adobe Creative Suite, Confluence, Jira, UserZoom

Leadership & Collaboration: Cross-Functional Leadership, Stakeholder Management, Design Mentorship, Product Strategy, Workshop Facilitation

Domain & Emerging: Enterprise SaaS,  B2B/B2C, Fintech / Financial Services, Healthcare/Medical Devices, AI-Assisted Design Workflows, AI-Informed Design Strategy, Design Operations

Experience

U.S. Bank | Senior Experience Designer

Minneapolis, MN | May 2022 - Mar 2026

Project: Plan & Track | Mobile banking experience serving 11M+ users across 3 financial product domains: spending, saving, and borrowing

  • Defined the UX vision for Plan & Track, synthesizing 30+ usability sessions to influence 4 strategic roadmap priorities across 2 planning cycles and partnering with Product Management to align a 15-person cross-functional team on a cohesive experience strategy.

  • Designed and shipped 20 educational modules that improved feature discoverability by 30% and achieved a 75% helpfulness rating, exceeding the internal benchmark by 50%, while increasing monthly return visits from 1.5 to 2+ per month (33% increase) over 9 months.

  • Designed the Badge Module, a gamification feature piloted with 1.5M users that drove 350+ new checking and savings account openings in 60 days, one of the highest-performing features for deepening customer-to-product relationships across U.S. Bank's consumer fintech portfolio.

  • Conducted a navigation redesign study, benchmarking 11 competitor apps, developing a custom heuristic framework, and testing 8 tasks across 10 user personas — presenting strategic IA recommendations to Product and Design leadership that shaped feature planning and epic prioritization.

  • Architected scalable design guidelines and implementation specifications, applying systems thinking across native iOS, Android, and React surfaces, adopted by 7 partner teams, reducing design-to-development handoff time by 30%, and maintaining near-zero UI defects across integrated modules.

  • Onboarded and mentored 5 designers across multiple teams, providing guidance on design processes, team standards, and cross-functional collaboration, 4 of 5 received and accepted offers to transition from contract to full-time roles.


U.S. Bank | Experience Designer (Contract)

Minneapolis, MN | Nov 2021 - May 2022

Projects: Overdraft Fee Forgiven, Smart Rewards

  • Designed end-to-end onboarding and benefit-education flows for 2 new checking products, Overdraft Fee Forgiven and Smart Rewards, improving customer comprehension and supporting adoption across millions of U.S. Bank customers.

  • Delivered implementation-ready specifications and high-fidelity UI across 2 product launches, partnering with Product, Engineering, and Content to streamline delivery and maintain consistency across multiple surfaces.


Starkey Hearing | UX/UI Designer (Contract)

Eden Prairie, MN | May 2021 - Oct 2021

Project: My Starkey (Hearing Aid Companion App)

  • Built and maintained 100+ components and variants in the Android design system for Starkey's My Starkey app, serving users across 100+ global markets and establishing accessible visual foundations across typography, color, and iconography that met WCAG AA standards.

  • Unified interaction patterns across 10 core app flows, reducing design inconsistencies and streamlining design-to-engineering handoffs across the Android platform.


Freelance | Designer

Minneapolis-St Paul, MN | 2015 - 2021

  • Designed and delivered 10+ websites for small business clients and produced launch assets for Slack's Huddles product launch, building skills in client stakeholder management, user-centered design, and independent project delivery.


Early Career | Operations & People Leadership (Hospitality)

Keene, NH; Minneapolis-St. Paul, MN | 2007 - 2020

  • Managed teams of 15–30 across 5 locations in high-volume service operations, developing the stakeholder management, rapid prioritization, and customer experience instincts that now inform cross-functional product design leadership.

Education

Prime Digital Academy | User Experience Design Certificate | 2020

Keene State College | Art & Design Coursework

Certifications

Designlab | AI for UX Design | 2025

Deque University | Web Accessibility | 2021

What kinds of roles are you looking for?

What’s your design process in a nutshell?

How do you work with product and engineering?

How do you handle constraints like compliance, tech debt, or platform differences?

How do you measure success?

What kinds of roles are you looking for?

What’s your design process in a nutshell?

How do you work with product and engineering?

How do you handle constraints like compliance, tech debt, or platform differences?

How do you measure success?

What kinds of roles are you looking for?

What’s your design process in a nutshell?

How do you work with product and engineering?

How do you handle constraints like compliance, tech debt, or platform differences?

How do you measure success?