meet jeff

meet jeff

meet jeff

Step into my digital universe

Jeff T.

Side-profile portrait of a person facing left in a blazer and patterned shirt, set against a soft blue-gray gradient background with warm orange light streaks trailing behind their head and shoulder.
Side-profile portrait of a person facing left in a blazer and patterned shirt, set against a soft blue-gray gradient background with warm orange light streaks trailing behind their head and shoulder.

WHY WORK WITH ME

The approach I use to create alignment and build confidence.

I create clarity and momentum in high-stakes environments—aligning teams early and designing experiences people can trust.

I create clarity and momentum in high-stakes environments—aligning teams early and designing experiences people can trust.

I create clarity and momentum in high-stakes environments—aligning teams early and designing experiences people can trust.

A glass prism sitting in a misty blue-gray space, bending a white beam of light into a warm orange flare that streaks to the right, suggesting focus and clarity.

CLARITY UNDER CONSTRAINTS

I bring structure to complex, regulated problems—aligning teams around crisp goals, decision frameworks, and what “good” looks like.

A glass prism sitting in a misty blue-gray space, bending a white beam of light into a warm orange flare that streaks to the right, suggesting focus and clarity.

CLARITY UNDER CONSTRAINTS

I bring structure to complex, regulated problems—aligning teams around crisp goals, decision frameworks, and what “good” looks like.

A glass prism sitting in a misty blue-gray space, bending a white beam of light into a warm orange flare that streaks to the right, suggesting focus and clarity.

CLARITY UNDER CONSTRAINTS

I bring structure to complex, regulated problems—aligning teams around crisp goals, decision frameworks, and what “good” looks like.

A minimalist, misty teal-gray scene showing a curved bridge with a row of small rounded squares along its top that gradually grow larger toward the right, ending in a bright orange glow and light streak suggesting forward progression.

SYSTEMS THAT HOLD UP

I design reusable patterns and flows that scale across platforms and edge cases—so the experience stays consistent as the product grows.

A minimalist, misty teal-gray scene showing a curved bridge with a row of small rounded squares along its top that gradually grow larger toward the right, ending in a bright orange glow and light streak suggesting forward progression.

SYSTEMS THAT HOLD UP

I design reusable patterns and flows that scale across platforms and edge cases—so the experience stays consistent as the product grows.

A minimalist, misty teal-gray scene showing a curved bridge with a row of small rounded squares along its top that gradually grow larger toward the right, ending in a bright orange glow and light streak suggesting forward progression.

SYSTEMS THAT HOLD UP

I design reusable patterns and flows that scale across platforms and edge cases—so the experience stays consistent as the product grows.

A circular glass lens or filter on a dark purple background, making the word “EVIDENCE” appear sharp in the center while the faint word “OPINION” sits blurred in the background, with a small orange highlight glinting on the lens edge.

EVIDENCE OVER OPINIONS

I ground decisions in research and real signals, moving quickly from insight → prototype → iteration to reduce risk and increase confidence.

A circular glass lens or filter on a dark purple background, making the word “EVIDENCE” appear sharp in the center while the faint word “OPINION” sits blurred in the background, with a small orange highlight glinting on the lens edge.

EVIDENCE OVER OPINIONS

I ground decisions in research and real signals, moving quickly from insight → prototype → iteration to reduce risk and increase confidence.

A circular glass lens or filter on a dark purple background, making the word “EVIDENCE” appear sharp in the center while the faint word “OPINION” sits blurred in the background, with a small orange highlight glinting on the lens edge.

EVIDENCE OVER OPINIONS

I ground decisions in research and real signals, moving quickly from insight → prototype → iteration to reduce risk and increase confidence.

WHAT I OPTIMIZE FOR

The outcomes I design toward—so complex products feel clear, confident, and easy to move through.

My work focuses on making complex products feel navigable and confident—so people can find what matters and take the next steps.

My work focuses on making complex products feel navigable and confident—so people can find what matters and take the next steps.

My work focuses on making complex products feel navigable and confident—so people can find what matters and take the next steps.

A dark, maze-like background with a glowing orange path that starts as a bright dot on the left, runs straight, then zigzags upward to a glowing square destination on the right.

FINDABILITY

I clarify navigation and information architecture—so people can orient quickly and find what matters without friction.

A dark, maze-like background with a glowing orange path that starts as a bright dot on the left, runs straight, then zigzags upward to a glowing square destination on the right.

FINDABILITY

I clarify navigation and information architecture—so people can orient quickly and find what matters without friction.

A dark, maze-like background with a glowing orange path that starts as a bright dot on the left, runs straight, then zigzags upward to a glowing square destination on the right.

FINDABILITY

I clarify navigation and information architecture—so people can orient quickly and find what matters without friction.

A foggy blue scene with three rounded doorways; the rightmost door is open and glowing warm orange, with a dotted trail of light leading toward it while the other two doors remain dark.

CONFIDENCE

I make system status and next steps obvious—so people understand what’s happening and what to do next.

A foggy blue scene with three rounded doorways; the rightmost door is open and glowing warm orange, with a dotted trail of light leading toward it while the other two doors remain dark.

CONFIDENCE

I make system status and next steps obvious—so people understand what’s happening and what to do next.

A foggy blue scene with three rounded doorways; the rightmost door is open and glowing warm orange, with a dotted trail of light leading toward it while the other two doors remain dark.

CONFIDENCE

I make system status and next steps obvious—so people understand what’s happening and what to do next.

An abstract pink gradient graphic showing a glowing line of light moving left to right: a spark-like burst, a rounded rectangular node in the center, and a connected geometric network of bright points on the right.

FORWARD MOTION

I turn research into crisp direction—defining success criteria, aligning teams, and building patterns that hold up across platforms and edge cases.

An abstract pink gradient graphic showing a glowing line of light moving left to right: a spark-like burst, a rounded rectangular node in the center, and a connected geometric network of bright points on the right.

FORWARD MOTION

I turn research into crisp direction—defining success criteria, aligning teams, and building patterns that hold up across platforms and edge cases.

An abstract pink gradient graphic showing a glowing line of light moving left to right: a spark-like burst, a rounded rectangular node in the center, and a connected geometric network of bright points on the right.

FORWARD MOTION

I turn research into crisp direction—defining success criteria, aligning teams, and building patterns that hold up across platforms and edge cases.

View all work

MEET JEFF

I’m Jeff Petrovitch, a Senior UX Designer / UX Lead who designs personalized experiences that simplify complex systems—so people can quickly orient, understand what’s happening, and move forward with confidence.

I lead with clarity, alignment, and trust. I turn ambiguity into crisp direction with clear problem statements and success metrics, then translate research into shippable frameworks. I design around real user goals and make status and next steps obvious—so teams align faster and complex experiences feel dependable.

A person in a brown sweater stands against a warm, softly lit gray background, looking down with a slight smile.

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What kinds of roles are you looking for?

What’s your design process in a nutshell?

How do you work with product and engineering?

How do you handle constraints like compliance, tech debt, or platform differences?

How do you measure success?

What kinds of roles are you looking for?

What’s your design process in a nutshell?

How do you work with product and engineering?

How do you handle constraints like compliance, tech debt, or platform differences?

How do you measure success?

What kinds of roles are you looking for?

What’s your design process in a nutshell?

How do you work with product and engineering?

How do you handle constraints like compliance, tech debt, or platform differences?

How do you measure success?